Fibre Partners provide ‘hands on’ consultancy and executive services to those SME’s that require objectivity, market knowledge and executive leadership to drive company growth.
With a strategic and analytical approach, we divide our business growth strategy into three components that can be retained as ‘end to end’ engagement or simply on a project-by-project basis.
A fact based strategic review starting with financial performance through to market position, quality of operations, company structure and technological efficiencies. As a result we will define the major value drivers with a focus on profitable growth versus pure top line growth, identified opportunities feed into the next planning stage.
Opportunities from the assessment will form a short list of initiatives developed in consultation with the management team, with accountabilities and ROI criteria clearly defined. These initiatives will be prioritised to achieve profitable growth and may include the introduction of; business efficiencies, new technologies, sales and marketing initiatives, sourcing of commercial partnerships, change management, people and culture etc.
With support from the management team, Fibre Partners will take full responsibility for integration of pre-agreed initiatives across the business to ensure achievement of company goals and financial targets. As trusted advisers, this involvement will be a cohesive and positive experience with mentoring and professional support extended throughout the process.
Business decision making stems from a clear understanding of the financial performance of the company, therefore a clear fact based review of the drivers of value for the company is paramount. A full financial analysis is undertaken across income statement, balance sheet and cash flow to identify and prioritise issues and opportunities.
We work with you to establish audacious but realistic company goals that reflect your management principles, your desired culture and ‘true north’ trajectory.
From this platform, a solid business strategy is developed. With clear and realistic targets, value creation products and alignment of compensation to the company goals, we set the pathway for all business operations and initiatives moving forward.
sales and marketing
Our experience in sales and marketing will empower your company to drive the top line according to agreed strategic objectives. We have a deep understanding in the development of marketing and sales activities using communication channels that are most effective to meet ROI targets. Aligning your sales and marketing objectives to those of your customers is the foundation of successful marketing.
Technology & operations
We assess your operations and identify efficiency improvements and cost reduction opportunities. Our expertise in medium and large companies allows us to advise you on ‘best fit for purpose’ technology which will enable your company to streamline processes, execute faster and create a database to drive better fact based decisions.
Effective change management processes begin with an open and honest analysis of your business. We look at your systems, processes, structures and strategies to determine a positive approach for change.
We approach this process in a constructive manner to ensure that your people are ‘on board’ with your company culture and your company goals . Wherever possible, your team will be included in the planning and implementation processes that will strengthen your business by motivating and retaining key staff.
People and Culture
It is paramount that company culture is strategically aligned to company goals to establish an authentic and trusted environment for people to flourish. We will work with you to develop a culture across the business that is positive and motivating to get the very best out your people whether they be baby boomers, Gen X, Gen Y, millennials or robots.
Third Party Providers
- IT specialists/Implementers
- Digital Developers
- Training/Up Skill Organisations
- Creative, Media and Digital Agencies
- PR specialists
- Commercial Lawyers etc.
Fibre Partners engage third party specialists on a needs basis that are selected on their ability to provide a level of service that will not disappoint. All commercial partners are agile, professional and cost efficient with B2B direct relationships encouraged. Third party services will take the form of;
Case Study: Retail Pharmaceutical
The company has been in business for 20+ years and had enjoyed significant financial success riding the wave of increasing demand for anti-aging technologies and products. With significant competition entering the market over the past 10 years, the company was losing market share and experiencing financial challenges for the first time since inception. To survive, it was critical for the company to recognise and adapt to a rapidly changing business environment to re-establish itself as a market leader.
An overarching strategic plan was developed to catapault procedures, processes, technologies and initiatives into today’s highly competitive pharmaceutical marketplace. An overhaul of company culture and management style was also proposed to create a highly skilled and motivated workforce.
Fibre Partners implemented significant change across all facets of the business by introducing efficient warehousing processes, technology advancement, digital marketing programmes, staff assessment/training and financial scrutiny. Through enormous change moving from a manual to digital/technology platform, this company is now forecast to meet and exceed financial targets moving forward.
Case Study: Tech start-up
A cloud based SaaS ‘stakeholder engagement’ technology platform was developed as a multi-faceted ‘conference call’ facility to meet the need for an established Australian governing body. This technology enables effective dispersement and feedback of information across multiple sites and multiple geographical regions in real time. In competition to other technologies of its kind, the USP was the ability to extend varying levels of access to members participating in the calls to adhere to confidentiality and security protocols.
This simple yet powerful solution was subsequently packaged and marketed to C level executives of major corporations.
An all-encompassing ‘go-to-market’ strategic plan was developed to clearly identify the market opportunity, major drivers and potential customers. The technology was also expanded and refined to meet global ‘best practice’ standards whilst retaining a subscription cost that represents good value against its competitors.
Fibre Partners worked closely with the founding partners to implement a highly effective approach to marketing and sales. The customer identification program was developed to meet pre-agreed ROI targets which were well exceeded and organic business enquiry targetstrebled within 6 months.
Additional product development has resulted in ‘take-up’ by their existing customer base.
We welcome the opportunity to discuss your growth opportunities....so please get in touch via the form below!